Bill Simmons gets a big Spotify promotion

Bill Simmons gets a big Spotify promotion

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Spotify has mislaid a fig of apical executives successful the past month, but Bill Simmons is sticking around, with a plum caller job, to boot. The sports speech property is being elevated into a caller relation overseeing Spotify’s planetary sports strategy, the institution announced this morning.

Spotify has been gathering up its sports beingness for the past fewer years, archetypal purchasing Simmons’ sports media empire The Ringer for astir $200 cardinal successful 2020. In 2021, the institution bought sports-oriented unrecorded audio app Locker Room (now branded Spotify Live) for much than $67 million. Outside of the speech space, Spotify inked a woody successful March with FC Barcelona for branded shirts for the 2022–2023 season.

Sports (soccer successful particular) are large for Spotify CEO Daniel Ek. He unsuccessfully tried to bargain Arsenal FC past year. When talking astir the caller FC Barcelona woody with investors past month, helium explained the rationale. “I cognize a batch of you are Americans, but fto maine conscionable authorities sports is simply a monolithic happening globally,” helium said. “And shot oregon shot is the fig 1 athletics successful the world, and FC Barcelona is the fig 1 squad successful the world. So we are talking astir hundreds of millions of consumers.”

As the institution branches retired into planetary sports coverage, much shot contented seems similar a given. While Simmons steers Spotify’s planetary sports content, helium volition besides stay arsenic caput of The Ringer.

Simmons isn’t the lone 1 to get a promotion today. Parcast laminitis Max Cutler, who sold his podcast workplace to Spotify for $56 cardinal successful 2019, volition go the company’s caput of creator contented and partnerships and measurement distant arsenic managing manager of Parcast. Julie McNamara, who ran programming astatine Paramount Plus earlier joining Spotify past year, volition proceed to oversee originals and workplace partnerships similar caller smash deed Batman Unburied.

Cutler and McNamara volition capable the spread near by Spotify’s past caput of studios, Courtney Holt, who stepped backmost successful April aft astir 5 years with the company. During his clip starring the division, Holt was credited with brokering exclusive deals with stars similar Joe Rogan, Alex Cooper, and the Obamas to bring apical endowment implicit to Spotify, playing a large relation successful transforming the institution into podcasting’s Goliath. While overmuch of the endowment helium brought successful stay astatine Spotify, the institution shared it volition fto its woody with the Obamas’ Higher Ground Productions expire successful six months. Holt remains successful an advisory relation with the company.

Today’s announcements travel connected the heels of 3 apical Spotify leaders resigning implicit the past month, including Holt. After 2 years astatine the helm of Gimlet, Lydia Polgreen announced she would beryllium taking a occupation arsenic an sentiment columnist with The New York Times, wherever she antecedently worked from 2002 to 2016. Earlier this month, The Verge broke the news that Michael Mignano, who co-founded DIY podcast level Anchor and sold the app to Spotify successful 2019, would beryllium leaving aft 3 years starring Spotify’s podcasting tech stack to articulation an early-stage VC firm.

Spotify volition beryllium making much large appointments this summer, including Polgreen and Cutler’s replacements.