Niantic’s ‘largest acquisition to date’ shows the company is still pushing on AR

Niantic’s ‘largest acquisition to date’ shows the company is still pushing on AR

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Niantic is acquiring 8th Wall, a institution that helps developers marque web-based augmented world apps, successful what it says is its “largest acquisition to date.” The acquisition volition assistance boost Niantic’s Lightship developer level and to assistance developers “realize their visions for AR successful the real-world metaverse,” Niantic’s Brian McClendon said successful a blog post. (The institution is simply a big fan of the word “real-world metaverse.”) Terms of the woody weren’t disclosed, and erstwhile asked, Niantic spokesperson Jen Stratton said the details were confidential.

Niantic, the developer of the hugely fashionable Pokémon Go, has continued to propulsion into AR, astir precocious with a Pikmin-themed app. But the institution has had immoderate misses, having unopen down some Catan: Settlers and a Harry Potter-themed AR game. But fixed the acquisition announced Thursday, it seems that Niantic inactive believes successful the imaginable for augmented world apps and is aiming to marque it easier for developers to marque them.

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