Krafton, the workplace down PUBG, has announced a partnership with blockchain institution Solana Labs. It says the woody volition spot the 2 companies cooperate connected the development, operation, design, and selling of “blockchain- and NFT-based games and services.” Solana Labs develops the Solana blockchain, an Ethereum-competitor designed to connection accelerated transaction speeds astatine debased cost.
The concern comes a small implicit a period aft Krafton announced its volition to get into the satellite of blockchain gaming and said it would beryllium working with Naver Z to physique “a caller Web 3.0 and non-fungible token (NFT) task aimed astatine gathering an NFT metaverse platform.”
The important discourse for these deals is Krafton’s stock price. The Financial Times notes it has dropped sharply this twelvemonth successful the look of stiff contention from Chinese rivals, who are pouring into its location marketplace of South Korea pursuing a crackdown from regulators successful Beijing. In response, Korean developers are reportedly racing to make “play-to-earn” titles integrating blockchain exertion to enactment up revenue.
Krafton’s deals travel arsenic immoderate Western developers person had to publically region themselves from blockchain gaming products pursuing backlash from fans and developers alike. S.T.A.L.K.E.R. 2: Heart of Chernobyl developer GSC Game World publicly walked backmost its plans to add NFTs to the upcoming game, portion Team17 abandoned its NFT project aft at least three of its improvement partners expressed their absorption to its plans.
The South Korean workplace hasn’t announced which of its titles mightiness spot the summation of blockchain functionality oregon whether it’ll beryllium integrated into its flagship PUBG series. The game’s PC rubric experienced a surge successful popularity earlier this twelvemonth aft going free-to-play, portion PUBG Mobile has been downloaded more than 1 cardinal times. A 2nd free-to-play mobile PUBG game, PUBG: New State, was released past year.
“Krafton volition continuously spot ways to enactment intimately with blockchain companies similar Solana Labs arsenic we enactment toward establishing our Web 3.0 ecosystem,” said Krafton’s Web 3.0 roundtable lead, Hyungchul Park. “Solana represents the champion of the Web 3.0 ecosystem and its technologies. Through this cooperation, Krafton volition get the penetration needed to accelerate its concern successful and output of blockchain-based experiences.”