The future of makeup is lipstick you can print

The future of makeup is lipstick you can print

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I don’t mostly deliberation of wearing lipstick arsenic a high-tech experience. But portion applying a customized shadiness of agleam reddish this morning, I realized that’s precisely what I’d conscionable had. I’d taken a representation of my outfit connected my smartphone, and an app generated a fewer colors to spell with it. I past got to effort each of them connected utilizing AR filters. Once I recovered the shadiness I liked, I deed a button, and the $299 Yves Saint Laurent Rouge Sur Mesure printed a pea-sized magnitude for maine to wear.

At its core, the YSL Rouge Sur Mesure is simply a lipstick printer. It’s chaotic because, arsenic a brand, Yves Saint Laurent conjures images of haute couture and reddish carpet galas — not gadgets and mixed reality. Then again, YSL didn’t really make the tech down this device. That’d beryllium L’Oreal, which happens to ain the Yves Saint Laurent Beauty brand.

L’Oreal is 1 of the largest cosmetics companies successful the world, but what you whitethorn not cognize is it’s invested a batch successful processing the adjacent procreation of quality tech. It’s created a wearable UV sensor, a sticker that tin detect your skin’s pH levels, a water-saving salon hairsbreadth attraction system, its ain “digital” constitution line, and astatine CES 2020, it demoed Perso — a customizable skincare printer. That instrumentality is the underlying tech powering the YSL Rouge Sur Mesure. The lone quality is that alternatively of serums, this instrumentality prints articulator color.

The Rouge Sur Mesure isn’t that antithetic from the Perso demo I saw much than 2 years ago. The mode it works is you brace the instrumentality to your smartphone and past insert 3 lipstick cartridges into the base. Each cartridge acceptable falls wrong a colour palette — red, pink, orange, nude — and each conduit has its ain NFC tag. That tag allows the instrumentality to admit each idiosyncratic cartridge, its expiration date, and however overmuch is left. The archetypal clip you load up the cartridges, you’ll beryllium prompted to calibrate, and past you’re acceptable to go. The full process takes astir 5 minutes.

Each cartridge has an NFC tag that allows the instrumentality to place which colour it is, and however overmuch is left.

Each colour palette tin make up to 1,000 shades, truthful if you bargain each four, you could get up to 4,000. You tin either spell with L’Oreal’s presets, oregon you tin customize your ain wrong the companion app successful a fewer ways.

First, you tin prime a shadiness from a colour wheel. Second, you tin instrumentality a representation of an entity — accidental your pinkish Kirby plush — and effort to recreate the shade. Lastly, you tin drawback a photograph of your outfit, and the app volition make colors that volition either lucifer oregon clash with what you’re wearing. (The second is for those who similar to beryllium a spot much daring with their fashion.) Any shadiness you similar tin beryllium saved truthful you tin spell backmost to it later.

Perso and the Rouge Sur Mesure besides stock a akin plan DNA. The bottommost basal swings retired to uncover 3 cartridge slots. The disc up apical is really a portable compact that tin beryllium detached truthful you tin instrumentality your lipstick to go. What’s caller present is the retractable articulator brushwood that magnetically attaches to the backmost of the device. Regardless of what you deliberation astir however the instrumentality looks, you person to admit that it’s some clever and functional.

The apical detaches truthful you tin usage it arsenic a portable compact.

I was pleasantly amazed by the app, too. I’ve tested my just stock of quality and wellness tech. Oftentimes, a chill thought gets derailed by a bug-ridden app. It’s a flaw with galore connected devices — however are you expected to get the hardware moving if the app keeps crashing connected you? While I occasionally mislaid Bluetooth connectivity, the app ne'er crashed connected me. There wasn’t a noticeable hold betwixt maine telling the app to make a colour and the instrumentality dispensing the precise magnitude of lipstick necessary. The virtual try-on diagnostic reminded maine of Instagram and TikTok quality filters, albeit for lipstick only.

Creating caller shades is astir of the fun. The colour instrumentality was by acold the easiest mode to make a shade. You conscionable pat a constituent connected the wheel, and you’re beauteous overmuch done. The Shade Match diagnostic is simply a amended enactment if you cognize precisely which colour you want. Whether it works depends connected however nonstop you privation the shadiness to be. I tried shadiness matching to a pic of Taylor Swift wearing reddish lipstick but nary dice. It got precise close, conscionable not that nonstop shade. I had amended luck with existent objects. I snapped photos of 2 of my favourite lipsticks, Pat McGrath’s Obsession and Elson 2. I bought some pre-pandemic, truthful they’re decidedly past their estimated expiration date. Was it chill that I could dupe the colors without really having to re-buy them? Yes, yes, it was.

Mixing the lipstick reminds maine of mixing paint. The aboveground is besides casual to hitch clean.

But my favourite enactment was the Shade Stylist, which creates a enactment of shades based connected what you’re wearing. I was skeptical erstwhile it suggested a nude-ish pinkish to “clash” with a greenish apical and achromatic pants, but I ended up liking it. I’ve ne'er liked nude shades before, but this has maine questioning if I conscionable didn’t cognize the champion mode to deterioration them.

The Rouge Sur Mesure, astatine times, feels similar a gimmick. It’s hard not to get that content erstwhile you look astatine the price. That said, makeup, successful general, is typically expensive. I’ve got nary little than 10 tubes of lipstick successful my constitution drawer. A mates outgo maine arsenic small arsenic $5, but astir outgo betwixt $20 and $38 due to the fact that I americium a sucker for Fenty and Pat McGrath. YSL’s little techy lipstick besides costs $35–$38 a tube. These aren’t adjacent the most costly lipstick retired there. It’s debatable whether an costly lipstick is amended — immoderate radical curse yes, portion others accidental it’s marketing. This instrumentality dispenses YSL’s formula, which is connected the pricier extremity but not arsenic egregious arsenic different luxury brands.

The retractable articulator brushwood attaches magnetically to the backmost of the device.

All this to say, I’ve already spent $299 connected lipstick successful the past fewer years, conscionable successful smaller increments. (Seeing that written retired volition haunt maine for a agelong time.) If you’re the benignant of idiosyncratic that wants a batch of assortment without having to bargain respective shades of lipstick to premix and match, the terms is abruptly little ridiculous.

I was capable to recreate 1 of my expired lipsticks utilizing the Shade Match feature.

I’ve besides tally retired of country to store these tubes successful an easy-to-find way. This instrumentality isn’t precisely small, but it could theoretically prevention maine a batch of space. Obviously, the much lipstick you have, the much abstraction it saves. The main downside is it lone comes successful 1 texture — a velvet pick matte — and each cartridge acceptable costs an further $89. If you wanted each four, you’d extremity up spending implicit $600.

I’m besides hesitant astir however the Rouge Sur Mesure relies connected cartridges. On the 1 hand, I’ve gone ham experimenting with each kinds of shades, and each my cartridges inactive person implicit 97 percent near successful them. On the other, if this instrumentality gets discontinued, I’ve conscionable spent a tiny luck connected a instrumentality that I can’t usage erstwhile my past cartridges tally out. It’s not dissimilar to erstwhile a constitution enactment discontinues a colour but astatine a overmuch higher cost.

I don’t expect the mean idiosyncratic to spell for the Rouge Sur Mesure. But 1 happening that struck maine portion utilizing it was however low-tech this high-tech acquisition felt. A futuristic lipstick printer it whitethorn be, but it slotted truthful easy into my regular routine. It didn’t instrumentality immoderate existent tech savvy to usage due to the fact that each the disparate elements came unneurotic successful an intuitive way. This mightiness beryllium a instrumentality that’s for archetypal adopters, but it’s besides portion of a larger propulsion successful the quality manufacture to usage exertion arsenic a signifier of personalization.

The Rouge Sur Mesure would look bully connected a vanity

All implicit Instagram, you’ll find ads for skincare and haircare startups that assertion to usage tech to make products that are customized formulated for you. It’s a hellhole of a committedness — particularly erstwhile you see however overmuch wealth goes down the drain uncovering products that enactment for you. I’ve tried respective myself, but based connected my experiences, it inactive feels similar aboriginal days. The Rouge Sur Mesure, however, feels similar the astir tangible manifestation of that imaginativeness close now. It’s not perfect, but it’s casual to envision a aboriginal wherever you ammunition retired for a constitution oregon skincare printer that relies connected refillable cartridges. In fact, it’s already happening arsenic brands opt for much eco-friendly packaging. This is conscionable the adjacent measurement successful that evolution.

Photography by Victoria Song / The Verge

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