Twitter won’t restart paid verification until ‘significant impersonations’ stop, Elon Musk tells employees

Twitter won’t restart paid verification until ‘significant impersonations’ stop, Elon Musk tells employees

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The accelerated rollout of Twitter’s paid verification rapidly led to rampant impersonation. Now Musk says the institution is taking it slow.

Nov 22, 2022, 12:31 AM UTC|

An illustration of the Twitter logo.

Illustration by Alex Castro / The Verge

Elon Musk told Twitter employees connected Monday that the institution won’t relaunch its paid verification subscription, Twitter Blue, until “we’re assured astir important impersonations not happening,” according to a signaling of his remarks obtained by The Verge.

Musk said past week that his $8 per period Blue subscription would beryllium made disposable again connected November 29th. But successful the gathering with employees, helium said the timing of the motorboat was unclear: “We mightiness motorboat it adjacent week. We mightiness not. But we’re not going to motorboat until there’s precocious assurance successful protecting against those important impersonations.”

After taking implicit Twitter, Musk’s archetypal large alteration was to rapidly present the quality for users to bargain a bluish checkmark done Twitter Blue. Despite interior warnings from Twitter’s spot and information staff, the rollout rapidly led to rampant impersonation of high-profile accounts, including those of cardinal Twitter advertisers.

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